New work for Audi, a dark and dramatic concept with a technical look in a virtual world, to emphasise the high level of intelligence in the cars' systems.
Working with photographer Markus Wendler, we built a futuristic architectural vision to set the cars in, underscored by abstract, rhythmic patterns of pixels, dissolving and coalescing.
Enjoy a trip behind the scenes in our video, from initial research, via glimpses into the technical elements to fly-throughs of the individual images.
Client: Audi AG
Agency: Kolle Rebbe
Creative Director: Jorg Dittmann
Art Director: Markus Kubike
Photographer: Markus Wendler
CGI Director: Jonas Braukmann / Recom Stuttgart
CGI Artist: Eugen Albrandt, Richard Jenkinson / Recom Stuttgart
Post Artist: Jonas Braukmann, Jonathan Clarke, June Lee / Recom Stuttgart
Art Buyer: Kathrin Grün